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NOMA México

Illumination Design
Tulúm, Mexico
Pop-up Restaurant 866 m²

The design inspiration behind Noma Mexico came from the values that both share. To talk about Noma is synonymous to the highest quality and sophistication, as well as innovation and the ability to set new trends. Mexican culture played a very important role in the conceptual process; the country’s history and traditions drive team design work. 


A mixture of Mexican concepts surrounding food – such as the traditional markets that can be found throughout the country – inspired this architectonic project. The design takes some of the fundamental elements of these markets and implements them with a more formal and functional tone. Examples of this include the cover solutions and heights, as well as the elimination of any visual barrier impacting the view into the open kitchen. This provides every customer with a unique experience in which they are able to appreciate the intricate cooking processes, like tortillas being prepared on a comal, one of the most ancient rituals in Mexican culinary culture. 


The goal was to provide the customer with a unique dining experience that stands out from the classic 'fine dining' structure, while maintaining the highest standards of quality.


FRAME AWARD 2017 Restaurant of the year -


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